Council is undertaking a Mooloolaba visitation study to better understand how the local visitor economy has been, and is currently, performing and the broader factors impacting commercial and economic trends in the area.

The study seeks to gather feedback from local businesses, residents and visitors to Mooloolaba. It will consider the economic and area data and insights.

Findings from the study will be used to inform council’s decision-making process around solutions that may help address these challenges, and ensure Mooloolaba continues to be an attractive and convenient place to visit.

Have your say

The community were invited to have their say by completing a short survey. Feedback received will assist council, the Mooloolaba Chamber of Commerce and other key stakeholders to better understand community needs and consider potential solutions as part of the study.

This survey closed 11pm Sunday 17 October 2021.


The Mooloolaba area is facing a range of challenges. These challenges are driven by trends such as an ageing population, shifting spending patterns and behavioural changes related to COVID-19. There are also local factors, such as parking, local businesses opportunities and competition from other centres on the Sunshine Coast.

Council has identified that a broader study would provide a more comprehensive understanding of the impacts to visitation and commerce in Mooloolaba and identify potential solutions to meet community and economic needs.

As part of this investigation, council is engaging with local key businesses and community stakeholders.

In addition to economic and place data investigations currently underway, engagement with the local community will assist in collecting and compiling data and information that will be used to determine insights into visitation trends and the economic and commercial impacts to Mooloolaba.

In turn, this will assist in the development of practicable options that council and key stakeholders can consider during future phases of activity.

Where to from here

Outcomes of the study, including any potential actions, will be shared with key stakeholders.

Council will continue to work collaboratively with stakeholders and the community to ensure Mooloolaba continues to be an attractive and convenient place to visit.


For more information, please contact council via email on